Promotions and Vouchers
Flash sale approvals, homepage and category banner slots, and voucher batches
Voucher issuance is maker-checker
Flash sales pending
5
awaiting fee and approval
Live promotions
12
3 ending today
Banner slots booked
18 / 21
this week
Active voucher batches
6
2 expiring soon
Vouchers outstanding
RWF 4.8M
redeemable as wallet
Flash sale approval queue
Operator approves each sale and sets the participation fee| Merchant / Product | Discount | Window | Slot | Fee (RWF) | Decision |
|---|---|---|---|---|---|
| Kigali Electronics Ltd Tecno Spark 20 128GB |
-24% | Sat 20 Jul, 10:00-14:00 | Homepage hero | ||
| Simba Supermart Rice Premium 25kg |
-10% | Sun 21 Jul, 08:00-20:00 | Category: Groceries | ||
| Kivu Home and Living LG 43 inch Smart TV |
-18% | Mon 22 Jul, 12:00-18:00 | Category: Electronics |
Note: approval requires a fee decision; the configurable fee may be zero (agreed in the Efashe-TechMonk scope discussions). The fee is deducted from the merchant settlement (ADM-11) as an ad and promotion deduction.
Banner slot scheduler
Category-page and location targeting Phase 1
Week of 20 Jul 2026
Slot
Sun 20
Mon 21
Tue 22
Wed 23
Thu 24
Fri 25
Sat 26
Homepage heroAll locations
Kigali Electronics - Flash
Simba - Groceries week
Wallet cashback push
Book
Kivu Home - TV sale
Loans marketplace
Weekend deals
Category pageElectronics
Tecno Spark 20
Book
LG Smart TV
LG Smart TV
Book
HP Laptop 15s
HP Laptop 15s
Location targetedKigali - Gasabo
Free delivery Gasabo
Free delivery Gasabo
Book
Musanze weekend
Book
Book
Rubavu market days
Voucher batches
| Batch | Value | Issued | Redeemed | Expiry | Status |
|---|---|---|---|---|---|
| VCH-2026-014 Akagera Holdings staff |
RWF 20,000 | 500 | 342 | 31 Aug 2026 | Active |
| VCH-2026-013 New wallet welcome |
RWF 5,000 | 2,000 | 1,884 | 25 Jul 2026 | Expiring |
| VCH-2026-012 Flash sale refund goodwill |
RWF 10,000 | 150 | 150 | 10 Jul 2026 | Closed |
| VCH-2026-011 Recruiter reward |
RWF 15,000 | 300 | 96 | 30 Sep 2026 | Active |
Create voucher batch
Vouchers equal wallet balance: a redeemed voucher credits the customer wallet 1:1 and is funded from the promotions liability account.
RWF
RWF 5,000,000
Create a banner slot
A slot is inventory: a place and a size, priced per week. Merchants book it from their own portal. Phase 1 targeting is category page and location only, with no bidding.
RWF
Slots auto-remove at the end of their booked window. Nobody has to remember to take a banner down, which is why an expired campaign is never still showing.
Promotions and Vouchers
Six merchant submissions for Weekend Electronics Flash
An operator decides these because deals hub space is finite. The fee is charged on approval, not on submission, so a merchant who is declined pays nothing.
| Merchant | Items | Average discount | Fee | Judgement |
|---|---|---|---|---|
| Kigali Electronics Ltd | 3 | 15.7% | RWF 15,000 | Worth the slot |
| Simba Supermart | 8 | 6.2% | RWF 15,000 | Discount is thin for a headline slot |
| Inzozi Fashion House | 12 | 32.0% | RWF 15,000 | Strong |
| Nyabugogo Auto Spares | 4 | 18.0% | RWF 15,000 | Quality score 61, below the floor |
Two of these should not be approved as they stand. A 6% discount on a deals hub trains shoppers to ignore it, and a merchant below the quality floor should not be given the platform most visible space.
Promotions and Vouchers
Banner slots and their windows
Every booking auto-removes at its schedule end. Nobody has to remember to take a banner down, which is why an expired campaign is never still showing on the storefront a week later.
| Placement | Merchant | Window | Targeting | State |
|---|---|---|---|---|
| Electronics category top | Kigali Electronics Ltd | 20 to 26 Jul | Category page, Kigali | Live |
| Homepage hero rotation | Inzozi Fashion House | 27 Jul to 2 Aug | All visitors, nationwide | Scheduled |
| Deals hub sidebar | Simba Supermart | 27 Jul to 2 Aug | Deals hub, nationwide | Scheduled |
| Electronics category top | Kigali Electronics Ltd | 6 to 12 Jul | Category page, Kigali | Ended, auto-removed |
| Phase 1 targeting | Category page and location only |
| What there is no bidding on | Everything. Slots are priced per week in the back office. |
| Search advertising | None at Phase 1 |
| Behavioural targeting | None at Phase 1 |
| Monetisation of brand deals | Arranged off platform, banner space only |
Promotions and Vouchers
Voucher batches and what is left in each
A voucher batch is funded money held against it, not a discount rule. The remaining budget is real cash sitting in the funder wallet, which is why a voucher can never bounce and why an unspent one comes back.
| Batch | Funder | Issued | Redeemed | Remaining | Expires |
|---|---|---|---|---|---|
| EFA-CORP-22 | Akagera Holdings Ltd | 300 | 180 | RWF 1,200,000 | 31 Dec 2026 |
| EFA-CORP-23 | Akagera Holdings Ltd | 200 | 0 | RWF 2,000,000 | 31 Dec 2026 |
| EFA-PROMO-08 | Efashe marketing | 5,000 | 4,118 | RWF 441,000 | 31 Aug 2026 |
| EFA-PROMO-07 | Efashe marketing | 2,000 | 1,204 | RWF 0 | Expired, RWF 796,000 returned |
Held across live batches
RWF 3,641,000
Real money, reserved
Redemption rate
61%
Across all live batches
Returned on expiry this year
RWF 2,184,000
To the funders
Vouchers that failed to redeem
0
A funded voucher cannot bounce
The expired batch is the honest part. RWF 796,000 of unredeemed value went back to Efashe marketing rather than being quietly retained, and the batch row says so.