Marketing and promotions
Join flash sales, run sponsored placements and book banners
Note: Flash sale participation carries an operator-set fee per event. Monetisation and
brand deals are handled off-platform; banners only, no search ads.
Weekend Electronics Flash
Open to join
Sat 25 - Sun 26 Jul - featured on the deals hub
Participation feeRWF 15,000
Suggested discount15% or more
Back to School
Approval pending
You submitted 8 items - awaiting operator approval
Participation feeRWF 10,000
Month-end Mega Deals
Live
3 of your items live - 214 units claimed so far
Revenue in saleRWF 1,240,000
Banner bookings
| Placement | Targeting | Dates | Status | Cost |
|---|---|---|---|---|
| Electronics category top | Category page - Kigali | 20-27 Jul | Active | RWF 48,000 |
| Home page strip | All categories | 28 Jul-3 Aug | Pending | RWF 90,000 |
Waiting on approval
Weekend Electronics Flash - 3 items submitted today at 11:32
Nothing is charged and nothing is live yet. The
RWF 15,000 fee is taken only if an operator approves the submission.
| Item | Normal | Sale | Discount | Status |
|---|---|---|---|---|
| Samsung Galaxy A16 128GB | RWF 189,000 | RWF 160,000 | 15.3% | Pending |
| Tecno Spark 20 | RWF 145,000 | RWF 123,000 | 15.2% | Pending |
| Anker Power Bank 20000mAh | RWF 45,500 | RWF 38,000 | 16.5% | Pending |
Month-end Mega Deals
Live now - closes tonight at 23:59, when prices revert by themselves
Units claimed
214
of 300 offered
Revenue in sale
RWF 1,240,000
+ 340% on a normal day
Participation fee
RWF 12,000
Charged on approval
New buyers
88
41% of orders
Prices revert automatically at 23:59. You do not need to do anything
and nothing is left selling at the deal price tomorrow.
| Item | Offered | Claimed | Revenue | Stock meter |
|---|---|---|---|---|
| Samsung Galaxy A16 128GB | 100 | 92 | RWF 736,000 | |
| Tecno Spark 20 | 100 | 64 | RWF 393,000 | |
| Anker Power Bank 20000mAh | 100 | 58 | RWF 111,000 |
Sponsored placement
Banner space on category and location pages
Phase 1 is banner space, not an ad auction. Slots are
set up in the back office and priced per week. Targeting is by category page and location only.
There is no bidding, no keyword buying and no search advertising.
Electronics category top
1440 x 320, above the grid
Per weekRWF 120,000
TargetingCategory page, Kigali
Homepage hero rotation
One of four rotating slides
Per weekRWF 280,000
TargetingAll visitors, nationwide
Deals hub sidebar
300 x 600, beside the deals grid
Per weekRWF 70,000
TargetingDeals hub, all locations
Banner bookings
Booked slots auto-remove at the end of their window
| Placement | Window | Targeting | Status | Cost |
|---|---|---|---|---|
| Electronics category top | 20 to 26 Jul | Category page, Kigali | Live | RWF 120,000 |
| Deals hub sidebar | 27 Jul to 2 Aug | Deals hub, nationwide | Scheduled | RWF 70,000 |
| Electronics category top | 6 to 12 Jul | Category page, Kigali | Ended, auto-removed | RWF 120,000 |
Auto-removal is the point. A banner comes down at its schedule end without
anyone remembering to take it down, so an expired campaign is never still showing.
Create a promotion
Your own discount is free and instant. Joining an Efashe flash sale carries an operator-set fee and needs approval, because it takes space on the deals hub.
%
Join Weekend Electronics Flash
Sat 25 to Sun 26 July, featured on the deals hub. The fee is charged whether or not the items sell, so pick items you can actually discount.
| Item | Normal | Sale price | Units |
|---|---|---|---|
| Samsung Galaxy A16 128GB | RWF 189,000 | ||
| Tecno Spark 20 | RWF 145,000 | ||
| Anker Power Bank 20000mAh | RWF 45,500 |
Fee RWF 15,000, charged on approval. An operator reviews the
submission and can decline it if the discount is too thin for the slot.